Amongst other things, access to clean drinking water is a basic necessity for a healthy living. In India, access to safe drinking water has always been an issue due to several reasons. Overpopulation and scarcity of water resources are some of the major factors. This has resulted in high growth in demand for packaged drinking water.
The domestic packaged water industry is highly fragmented and local with more than 1,000 players. The bottled water industry in India is regulated by Bureau of India Standards (BIS) by providing ISI mark. All Indian packaged water manufacturers have to mandatorily obtain the ISI mark from BIS for manufacturing and sale of packaged drinking water or natural mineral water.
- Higher disposable income
- Increased preference for hygiene
- Improved affordability
- Easier availability of packaged drinking water
- Shortage of safe drinking water
Also read about Overview of Packaging Industry in India